Intel has outlined plans for a new category of highly integrated, purpose-built and Web-savvy System on Chip (SoC) designs and products.

For the first time, Intel is architecting several of these smarter SoC chip designs based on the same blueprint as the company’s existing processors that run the bulk of the Internet, called Intel architecture (IA).

The products will offer new levels of performance and energy efficiency versus traditional SoCs, combine multiple functions and will be customized to target the company’s traditional computing businesses and several growth areas across Consumer Electronics (CE), Mobile Internet Devices (MIDs) and embedded markets.

“We’re now able to deliver more highly integrated products ranging from industrial robotics and in-car infotainment systems to set-top boxes, MIDs and other devices. By designing more complex systems onto smaller chips, Intel will scale the performance, functionality and software compatibility of IA while controlling the overall power, cost and size requirements to better meet respective market needs,” said Gadi Singer, vice president of Intel’s Mobility Group and general manager, SoC Enabling Group. “Best of all, customers and consumers will equally benefit.”